SNCF Concept Store
Design of the new retail stores, France and International.
Client : SNCF Voyages & SNCF Dirco.
AREP 2013-3014.
Offering its customers a new shopping experience, breaking with the usual codes of SNCF outlets without conforming to the travel agency model; in short, reinventing its own codes, in accordance with its identity, is what SNCF tasked its AREP agency designers.
SNCF wanted to design a place that is part of the city/train station public space, with a significant shape continuity, while providing its customers with the comfort and warmth of a reception area. The search for a beautiful simplicity and readability trickles down into the design of furniture and common spaces.
The light was channeled into a natural and uniform color, to create a lightbox effect, which prompts to enter and provides a sense of comfort.
3D : Maxime Viarouge
